Last year brought unexpected global changes, and not surprisingly, this has had a profound effect on web design. Here’s a look at six of the biggest web design trends to watch out for in the coming months.
1. Customisable user interfaces
According to an article published in Smashing Magazine, websites are going to go that extra mile to offer personalised browsing experiences. Site visitors can expect to see web pages adapting to their personal tastes in layout, products and even fonts and lighting, making for truly unique experiences.
2. Attractively presented data
Charts, graphs and infographics are going to become increasingly common as a way of conveying important information quickly and efficiently. When used carefully, they allow you to present complex data in an easy-to-assimilate manner, helping web visitors feel better informed. The events of 2020 have made us all much more accustomed to seeing data presented in graph form across a variety of media, so it’s very much of the moment right now.
3. Minimalism and simplicity
Keeping websites sleek and uncluttered makes for faster loading times, whether you pay someone to take care of your web hosting or you do it yourself through services such as names.co.uk. A simple and intuitive design makes it easy for your visitors to find the information, products or services they’re looking for.
Some websites are so keen to give out all their information on the first page of the site that they unwittingly alienate their visitors with endless scrolling. Aim to signpost relevant parts of your site clearly from your home page; less is more when it comes to making visitors click, tap, pinch or scroll.
4. Neon brights and colour saturation
There’s so much online noise that it can be hard to make sure your voice is heard, particularly in a competitive market. Judicious use of eye-catching colours is often all that is needed to capture your visitors’ attention, drawing them in further.
5. Parallax scrolling
It’s a little bandwidth-heavy, but parallax scrolling instantly gains attention and adds something extra to the web browsing experience. It’s the process by which the background scrolls at a slower speed than the foreground, giving it a powerful three-dimensional effect. It needs to be used carefully and sparingly, but when placed effectively, it can be incredibly effective at engaging the viewer.
6. Eye-catching fonts
The use of colour and images plays a part, but it’s words that will carry your brand message and pull prospective customers in. Give your content extra emphasis by selecting an appropriate font. Sans Serif fonts work particularly well online, particularly in informal situations. Serif fonts give a much more formal effect but aren’t always so easy to read on screens, so take time making your selection.
These are the six hottest web design trends of 2021. You don’t have to incorporate any of them into your own website, but they’re certainly worth considering if you want to stay ahead of your competitors over the coming months.