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Posts published in September 2021

John Branca: Creating a Brand

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To be successful in any type of business, effective marketing is essential. If your potential customers are not aware of your product or service, they won’t become part of your clientele, no matter how good your products are. To reach the highest levels of success in today’s competitive world, you might want to consider branding rather than marketing. Here is some information to explain.

How is Branding Different from Marketing?

Branding could be described as taking marketing to the next level. For example, highly successful music attorney John Branca, considered by many to be the best in the business does not merely advertise his services. He has created a brand with his name. This is where the difference lies. Products are goods offered for sale. That could be anything from breakfast cereal to a restaurant. When marketing a product, you are not distinguishing it from all the similar products …